Customer: Microsoft Learning, USA
Microsoft Learning builds innovative learning products that enable you to make the most of your investment in Microsoft technology. Microsoft Learning (MSL) offers a diverse range of products, including classroom training, e-learning, certification, Microsoft Press books, skills assessments, and more.
MSL needed to give┬áMicrosoft Certified Trainers a way to reward students with exam discounts and to motivate the Microsoft Certified Trainers to be career advisors for their students, thereby increasing the sales of certifications and associated exams. To this end, Microsoft┬ábuilt an incentive program with discount vouchers for the students and rewards for the Microsoft Certified Trainers that distributed the vouchers among their students.
This program had been running for some time, but┬áMicrosoft Learning wanted to expand the program to other┬áMSL communities, such as Microsoft Valued Professionals,┬áso they also could hand out vouchers and earn points in the incentive program. At the same time, Microsoft Learning wanted to drive different messaging and information to each of the communities that participated.
To accommodate the demands for an audience-centered solution to drive the incentive program, Skills Creator built a modular web-based solution that could handle several audiences. Each audience could have their own targeted messaging and communication and participate in all the incentive programs that were relevant to them.
Each participating user could be a member of several audiences; participate in the campaigns and receive information for their audience; issue vouchers for the incentive programs┬áthey participated in; see the points they have earned; and redeem points for┬áprizes and rewards.
By using the My Learning Rewards Portal, Microsoft Learning can distribute targeted communication┬áto each of their audiences as well as drive all the incentive programs they want for each audience. This gives Microsoft Learning a flexible solution┬áwith which┬áthey can enroll new audiences on the fly┬áand add┬ánew campaigns and incentive programs for each of the audiences.
The My Learning Rewards Portal today has more then 100,000 regular users each month earning points in various rewards programs.